BBC Idents

An ident is a quick clip before the showing of a programme that represents the channel it is being shown on. For an ident to be successful, it should have a unique and individual logo for the viewer to be able to remember.

Over the years, BBC 's idents have begun with a globe and 'BBC 1' labelled to it. The idents have been adapted further, but still maintained the logo they originally had since the beginning. Nowadays, they have played on the viewer's mind as they usually expect to see the globe image, however, they have created a circular shape to imitate the Earth's shape. Moreover, BBC have changed the '1' as the word 'One' to connect with the idea of the circular shape of the Earth.

 The mise-en-scene in this shot, is the sky, mountains, clouds and penguins with a sun sparkling in the sky. The sun imitates the 'O' of the word one. I think that this ident would be used before an animal doctumentary which would be appealing to the target audience (those who enjoy discovery programmes.). Another one of the aims of an ident is to intrigue viewers.

In the mise-en-scene, there is a helicopter landing above the sea and the wings of the helicopter whizz around in a circle making that well known shape as we know as the BBC. Also, the sea ripples out in circular motions to enhance the circle theme. The camera angle is of a birds eye view so we are able to see that shape that is being created.

Personally, the BBC One idents don't really appeal to me because they are quite serious and boring;  they don't use a range of colours to attract or use things that the audience are interesting in. However, what I do like is that the idents that are shown, relate to what is coming up next. For example, when football is being broadcasted next, they will show an ident related to football which makes the audience aware of what is coming up.