The Grid Ideas

For this task, we are set to create a range of Idents for a new channel called 'The Grid' which will launch next year. They will broadcast various shows including American Sitcoms, Youth Chat Shows and different music videos. Firstly, I compared other channels that would be similar to The Grid, for example 'Viva' and 'E4' and listed programmes that they would show. I also researched on what font I wanted The Grid to have to make it   iconic and relate to it's name. After, I mind mapped everything that I associate with the word 'grid', mind mapped what shows and music videos would be televised and who my target audience is and began making my ideas for the Idents. 

My first idea was a girl blowing bubbles but they come out in square shapes instead of circular shapes. The letters spelling Grid would be inside until they pop. I did like this at first, but apart from being in the shape of a cube which is from a grid, it doesn't link to what the channel is about, who it's aimed at and what they put on air.

My second idea was an extreme close up of a person's face and they are playing with a Rubik's cube. Then I wanted the cube to burst and fragment in slow motion. I think this could work and it reminds me of an E4 Ident. It could work well because of the colours of a Rubik's cube is bright, therefore it might attract the audience. Furthermore, the Rubik's cube was invented in the 70s and the target audience lived in the era of the 70s on wards which relates to them.

My third idea was a grid split into three or four sections with short clips of different people within each box. For instance, on the top, I have drawn an over weight man sleeping on a sofa, in the second box I have drawn a woman in a suit and in the background is a work place etc. I also think that this idea could work because it illustrates people of different sex, society and interests. Moreover, the places I have chosen for the character to be in are in settings that are usually filmed in sitcoms and this demonstrates what type of shows are broadcast.

These are my final ideas of my idents. This is using animation only, and I decided to use objects that relate to those of 18-30 years, for instance, a Rubik's cube, and old school stereo, a pair of sunglasses and an old mobile phone. To link to the idea of a grid, I want to use shapes with bright colourful patterns to attract the audience. The bright colours also links to the 80's fashion because clothing was retro and luminous and the 70's because the clothing was inspired by disco.