This is my rough edit of my advertisement and I am going to analyse it myself so I can make improvements for the final advert. Firstly, the advertisement is very long and exceeds the time given; it should be 25-30 seconds, so I can change this by cutting unnecessary parts within in the advert to decrease the time length. Some of the shots are too long, and I believe that it would be more professional if the clips were cut down because the shots will appear more interesting and the audience will not get bored. The voice over is not very loud so this needs to be changed so that it is more predominant rather than the music. However, I think that advert is good because it includes a lot of information and shows all of the contents within the course.
I have received feedback from my client and they have given me ways to improve the advertisement for the Dance academy. These are the points that I need to improve on:
- Images should link more closely to what the voice over is saying
- The advert is too long and needs to be cut to 25-30 seconds
- The sound balance between the voice over and accompaniment
- More prominent logo
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