A 'Photo Montage' is a collection of pictures put together to create a short clip. In a 'Continual Edit' the shots have to look as if they were filmed in the same place and the same day, where as in a 'Photo Montage' it is non-linear and non-chronological.
In this project, we were asked to recreate the 'Look' Photo Montage advert. We took around about 50 pictures, uploaded and imported them to iPhoto and transported to iMovie. We had to make sure that all of the frames were the same length and short enough to match to the length of the song. After, we downloaded the same music from the original advert, and combined the video with the song.
If this was a real advert, producers would have to take professional photographs that links to the theme and what the advertisment is based on. Also, they would probably edit their photos in Photoshop to improve them etc. Furthermore, if they wanted the clip to go with the music, they would edit it to the beat.
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