Creating the Background of The Grid Ident

At first, my background was just white with the stationary 'The Grid' logo on top. Instead of having a plain background, I thought it would be better to add colour to make it more attractive to the target audience, but just one colour in the background would be a bit boring. To prevent the background from being boring, I used different coloured and sized hand prints all over. I took some inspiration from the channel VIVA, set in a concert where music fans are dancing and jumping with their hands in the air:

I created the background by using Photoshop and I printed left and right hand templates onto my canvas in different colours and sizes. Every time I added a hand, I made a new layer and then added another hand so that it created a vision of hands piling on one and other and repeated until the whole background was filled.

I feel that this background relates to the target audience because the colours look attractive from an audience to watch, it reflects what The Grid broadcasts like a variety of music and like VIVA's idents people's hands in the air raving to music.