Monday, 20 February 2012

Creating The Grid Logo

One of the most important parts of a channel is to have a memorable logo in order for viewers to retain who they are, what they broadcast and they're reputation. My theme that I decided to follow was a 70s and 80s theme because this is the era the target audience were born in or grew up in. My reason for this is because our world is so advanced, it's different to go back into an earlier era to make people reminisce.

I began experimenting around the word 'Grid' in order to think of suitable fonts. I used dafont.com and I searched the word grid to get fonts that took the shape of a grid. The font I ended up using was one that was little cubes together and it reminded me of a Rubik's Cube which was invented in 1974 but established in the 80s. Continuing to use this theme, on Photoshop, I tried different ways to do this but I coloured in all of the squares in a variety of colours.

I like my logo because it follows my theme of items that were made or established in the 70s and 80s, it's bright and colourful which is appealing to the audience and the font compliments the name because of the shape.

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