First Draft of 'Mixx'

Mixx is one of the radio station names that I have chosen to design because the word 'Mixx' reminds me of a DJ mixing music together so I wanted to associate this idea with holidays and Dance or House music because this is one of my interests too so I think it would help because then I am able to analyse my work with the similar opinions to my target audience. The word 'Mixx' uses two 'XX' which is appealing and engages the target audience because it's quite youthful and breaks the boundaries of spelling things correctly. My theme is aimed at people who are 18 years old because they can go out to clubs or go abroad on holiday and listen to music that 'Mixx' will play. I would compare my Radio Station to Kiss or BBC Radio 1Xtra because they play music of a similar genre. Furthermore, they all have the same target audience from 18-25 year olds.

I began researching for images to fit my theme, and started experimenting with the meaning of Mixx. The first one (Mixx Tornado) I wanted the word Mixx to be blended or mixed up in a tornado and for the colours to splatter out. I chose bright colours so that it seems attractive for the audience and the words have an animated, cartoon appearance and this relates to the age range of the target audience.

My second idea of the Mix is the one I have chosen to keep for my final drafts. The design of the logo can easily be recognised and associated with music because of the headphones around the word 'Mixx'. The audience would make links between DJs, clubbing and music because of the headphones. In relation to the design, I need to add more colour to make the logo look more fun and enticing for the audience. With the bottom 'X' I have shaped it into the leads of the headphones just to play around with the shaping and this has given me the chance to experiment with different tools on Photoshop like the shape tool. 

However, I received feedback from a peer, and he suggested that I made the colours match better so that it looks more professional and I agree with this because I think it would make it look more sophisticated and established. 

I have improved my logo by putting a colour overlay on the record but making the opacity lower so that the colour is still quite bright, and then I matched the colours exactly with the Eye dropper tool, and created an outer glow around the headphones to make the logo look vibrant because the image uses a lot of black and I wanted to avoid this so that the bright colours appeal more to the audience. I put a glow on the text too to make it look gold and this way I have used three colours but made them match and look well together. Also gold suggests class and sophistication and I think this links well to my theme, so it doesn't look too child like but still young enough for my audience.  

My final design is my favourite because it includes all aspects of my theme and I received the most positive feedback from this logo. I began looking at the shape of the lettering and started to research images that related to my theme. The font I have chosen for all of my Mixx logos is quite classy, urban but mature. For this logo, I chose to have a background that reflected the aspect of holidays; it is an Ibiza sunset with a pink wash over, which is a colour that I have used throughout all of my logos. People associate Ibiza as a clubbing holiday, where house music is played and people have a good time out there, so hopefully they will see that this is and relate it to music. When I was experimenting with the shape of the lettering, I searched for images and found cocktail glasses and I resized them to fit into the word Mixx. 

In my opinion, I think the most successful part of my logo is the fact it is able to tell the audience what I am selling. The headphones and the record clearly illustrate that the logo is associated with music or clubbing and this is what I wanted to achieve. 

MERIT.

WWW: GOOD LEVEL QUANTITY OF WORK. COMPARED TO REAL LIFE MEDIA. SHOWED MANY EXAMPLES AND DEVELOPMENTS.

EBI: BE MORE CRITICAL, SHOW SOME AUDIENCE'S POINTS OF VIEW.AUDIENCES' COMMENTS. AND GIVE MORE TOOLS YOU'VE USED ON PHOTOSHOP.