Advertising Effects

Advertising Effects
 In order to gage the success of my advertisement for the Glenthorne High School Sixth Form Academy for Dance, I used two different types of research to retrieve feedback on the advertisement. The two methods each had advantages and disadvantages and thus, I believe it is important to use a range of techniques to get a better overview.
 Firstly, I held a focus group of four students to analyse a variety of aspects within the advert. Some of the students were Glenthorne dance students but the others weren’t and this gave me different thoughts and opinions. I believe that allowing my target audience to watch the advert and give their own feedback is more advantageous as they give realistic answers and they are able to justify and elaborate their reasons. From this method of research, I discovered that they thought that the advertisement showed the course in its true form, that it was realistic and met the expectations. They felt that the footage of the students working in the studio demonstrated the contents of the course and displayed the space and facilities we use in this particular subject.
 I then created a questionnaire to give to my target audience to complete so that I could evaluate the answers. The advantage of using a survey to retrieve information is that you can hand them out too more people and therefore you are able to compare more answers to each other. From this research, the target audience said that was easy to complete and I agree as it is easier to assess the answers from the questionnaires as I wrote questions that led to yes and no responses. The answers I got from the surveys said that the advertisement reached the target audience and shows the course well.
 Although I only used two types of research, I could have used other ways of getting information about my advertisement for example, using quantitative research by making a questionnaire of questions that led to the response of yes and no and then calculated the answers to get a numeric form.
 From using these two methods of research, I believe that the focus group was a better way of getting my research as the interviewees gave clear reasons that were in depth. Even if a person in the interview gave closed answers, you can prompt them by asking an open question in order to get more detail. Despite that, the questionnaire research was valuable to me as it allowed me to ask more people and was simple to calculate.