Synopses

My first idea for the academy advertisement began with ‘Have the passion?’ then cut to students chatting and walking down a corridor to show the life of a student at Glenthorne High School, then another sentence appears with, ‘Have the talent?’ which will fade to a dance student performing a solo to demonstrate what is within the dance course. The advert then questions, ‘Want to delve deeper in dance?’ proceeding onto a student in the library to display the facilities that are accessible to the dance students. The final piece of text that will appear is ‘Well, Glenthorne is the perfect place for you! The advert directly talks to the target audience of year 10 to 11s as is aimed at them and my intentions for this idea is that, with the voice over reading the sentences, the audience will feel as if the advertisement is talking to them personally which is a persuasive technique. I like this advertisement to the others as the text breaks up the constant footage and it is personal to the audience. The advertisement then has a teacher and two students talking about what they like about the course and what it offers to the audience and I believe this is gives an honest element to the ad because it is coming from the current students and teachers themselves. The style of the advertisement is quite simple due to the text, but is supported by the voice over to explain details further.

The second idea for the advertisement is based on the life of a dance student at Glenthorne High School. The logo is the first image that is seen by the audience to illustrate what institution we are promoting for and this will transition by fading in and out. The next shot will consist of the student introducing their self and explaining to the target audience of students in year 10 and 11 and their parents that they are taking them on a journey of what it is like to take the dance academy at Glenthorne. The student the walks into the changing room to get changed into appropriate dance clothing to prepare herself for her class. With her hair up and dressed adequately, she explains how the course has helped her and prepared her for her career in the dance industry. The advert then continues onto the class in the studio being taught by their teacher and this will be shot from many angles to create interest. During this shot, the voice over will continue to give more details about the subject for example, the facilities accessible to the students, what they achieve at the end of the two years and the theoretical element to the course etc. The advertisement then ends with the logo fading in and out to a close. The style of the advert is modern as it takes the audience on a journey and shows the modern facilities that Glenthorne have.

The final idea for the advert for the dance academy opens with a dancer performing a solo in the dance studio being assessed by the teachers. This shot will be filmed from many angles to intrigue the audience for example, from front on, from a low angle looking up and a shot from behind the shoulders of the teachers which will focus on the dancer as they will be the subject matter of the shot. This will then continue onto another dance student talking about how the course has developed them as a dancer and some of the contents in the course. This will then go onto the dance academy class in the theory rooms learning the theoretical element to the subject which will show footage of the students interacting, getting involved by answering questions and writing in their text books. There will be close ups of the teacher pointing to the board and students writing as I think this will vary the range of shots, creating interest. More students will speak to the target audience and explain further details about the academy for example, how the teachers and peers always give support and how it prepares them for the ‘real world of dance’. Instead of just the theory class, the advertisement will show the students taking a practical class with their teacher, which again, will be filmed from a range of angles for example, from the side, from behind the dancers and also, close ups of a dancer’s feet. The advert will end with the Glenthorne logo so that the audience remember the school. I believe the style of this advertisement is very informative as it includes a lot of footage and a lot of information for the audience and is very well explained with shots and the voice over.