Moreover, I used other persuasive techniques to entice the viewers, for example, self perception. This is seen as I deliberately chose actors and actresses of the same age as the target audience to mirror them so that they could see what they can be like and achieve by enrolling onto the dance course at Glenthorne. The overt message conveys that if you take the academy subject you will become as good as the dancers in the advertisement which persuades the audience more as they would want to better their selves.
Taking on the feedback from the client, it was suggested that I shortened the advertisement to 30 seconds and therefore, I had to select the most important information to include in the advertisement. I then was asked to show clear correlation between the voice over and the shots being shown and I changed this so that there was an illustration to match the voice over. This is evident when the teacher is teaching the class and the voice mentions receiving great support from the teachers and peers. Taking on this feedback helped me to develop and improve the advert making it more professional and effective.
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